This is a compelling guerilla campaign launched by UNICEF to create awareness about plights and poor condition freezing children of Kashmir. The campaign clearly urges people to extend their support and contributions to the organization that helps underprivileged children worldwide. The posters were strategically placed in the freezers of supermarkets in Norway to hit people who came to shop. The campaign has noticeably portrayed all the entire aspects of related issues with its unique presentation.

However, to what extent this campaign, asking for contribution to help earthquake victims especially children, might have affected people, is a bit difficult to ascertain. The campaign was definitely is based on a brilliant idea and perfect execution. The text of the reads, ‘The children of Kashmir are freezing’. The campaign was developed by Dinamo Reklamebyra, Oslo, Norway.

Via Ads of the World